As online video heats up, Facebook is doubling down on its effort to capture a bigger share of viewers’ attention.
On Thursday, the company announced it had acquired QuickFire Networks, a video startup that uses proprietary technology to support high-quality videos without eating up users’ bandwidth. Some of the team from the San Diego-based company will join Facebook as part of the terms of the acquisition, and QuickFire will eventually shutter its operations.
The news comes just a day after Facebook published new data on its explosive growth in video. According to its press release, the number of video posts per person are up 75 percent globally. In the U.S. more than half of daily Facebook users are watching at least one video per day. Since June 2014, the company says, Facebook has delivered more than 1 billion video views to users every day.