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Twitter’s password-killing tool is now available on the web

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Twitter rolled out the web version of Digits, the company’s tool to help kill the password, to developers Wednesday.

Digits is one element of Twitter Fabric, the new suite of tools for developers the social network rolled out last year during its Flight Developer Conference. Digits replaces passwords with mobile phone numbers with the goal of making it easier to sign up for new apps.

The thinking is that reducing friction at signup will make it easier for developers to keep users on their service as some users are put off when they need to make a new account and password for each service. During Flight, Twitter said this would be particularly useful in emerging markets where many users with smartphones don’t have access to a PC.

„Passwords or other extra steps in the login process may reduce your website’s conversion rate,“ Twitter explains on its blog.

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