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India’s jewellery market offers a massive opportunity for online startups

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For 10 years, Mithun Sacheti did what was expected of him as the scion of a seven-generation family business focused on jewellery, specifically solitaires. After training as a gemologist in the US, he returned home to take charge and transform Jaipur Gems from a regional business into a national player. However, at this juncture, in early 2008, he changed his focus from running the 700-year old family business to a new venture — selling jewellery online.

For 10 years, Mithun Sacheti did what was expected of him as the scion of a seven-generation family business focused on jewellery, specifically solitaires. After training as a gemologist in the US, he returned home to take charge and transform Jaipur Gems from a regional business into a national player. However, at this juncture, in early 2008, he changed his focus from running the 700-year old family business to a new venture — selling jewellery online.

For 10 years, Mithun Sacheti did what was expected of him as the scion of a seven-generation family business focused on jewellery, specifically solitaires. After training as a gemologist in the US, he returned home to take charge and transform Jaipur Gems from a regional business into a national player. However, at this juncture, in early 2008, he changed his focus from running the 700-year old family business to a new venture — selling jewellery online.

via

The Economic Times.


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