A start-up is quietly challenging Facebook’s efforts to connect emerging market consumers to the internet, signing up 15 times more telecoms operators than the high-profile effort led by the social network.
mCent, an app owned by Boston-based start-up Jana, has integrated with 311 operators, compared with Facebook-owned Internet.org’s partnerships with 20 operators.
The app boasts 30 million users after its first year, as it makes internet access more widely available and affordable in developing countries. One in 10 Android phone owners in India uses mCent and Jana is looking to expand in China, Brazil and Indonesia.
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