When Luke Dalien and his family needed to quickly sell their Phoenix-area house, they didn’t turn to a real-estate broker. Instead, they sold the home within two weeks to an Internet startup eager to pay cash.
The startup, OpenDoor Labs Inc., resold the house a month later, pocketing an estimated $20,000. The San Francisco company has repeated this profitable flip scores of times in the past year, catching the eye of Silicon Valley insiders.
OpenDoor is among a small group of startups armed with data scientists and software that believe they can identify the right prices on homes and cars and simplify the sales process online. Shift Technologies Inc., for example, guarantees it can sell people’s cars for a certain price within 60 days, and pays the difference if they sell for less.
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