The companies will cooperate on digital content, data and startups
The agreement is intended to breed innovations across three pillars: future capabilities, data and content. It will work across all three solutions hubs of Publicis Groupe: Publicis Media, Publicis Communications and Publicis.Sapient.
The two companies will partner on creation and investment in web-native content, share data, and launch Drugstore incubation facilities to invest in and develop startups of the future.
The partnership, announced during the Viva Technology conference in Paris on Friday, was signed by Publicis Groupe chief executive, Maurice Lévy, and senior executive vice president of Tencent, SY Lau. The pair marked the event with the scanning of a WeChat QR code.
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